
Project: Origin Made Marketplace
Goal
Increase visibility of Origin Makers and connect them directly to their own end customers, retailers, and distributors in the United States.
Benefits
- Increases Income: Origin countries create 3-5x more income from cacao than selling agricultural cacao alone.
- Accelerates Growth: Improves visibility in a one-stop, easy-to-filter and sort online directory supported by Google Ads.
- Supportive Environment: As makers onboard, we assist them in tailoring their communication to US consumers, navigating FDA compliance and liability insurance, and overcoming hurdles unique to building a small food business in the US.
Overview
Many makers in cacao-farming countries have mastered the art of making incredible products and marketing and selling in their countries of origin. Even so, entering a new market like the US means starting from scratch in name recognition and building a customer base. This can put them at a tremendous disadvantage versus domestic competition.
We work with origin makers to bring greater visibility to their products in the US market while providing the resources and advice to ensure they can hit the ground running in the US market. Additionally, we utilize a Google Ad Grant (available for 501c3 nonprofit organizations) to amplify their visibility to web search traffic.
Makers
Our list is constantly growing! Please visit our Discover Origin Made Products Page to learn more.