
Project: Chocolate Tasting Experiences

Goal
Increase opportunities for Origin Makers to introduce their products to targeted audiences through carefully curated, origin-made Chocolate Tasting Experiences.
Benefits
- Increases Income: Both from product sales for the tastings and from those who purchase the products after trying them. Origin countries earn up to 5x more income from origin-made chocolate vs. selling agricultural cacao alone.
- Builds Direct Relationships: Tasters hear directly from each maker via video introduction. Similar to introducing mutual friends to one another, our tastings enable customers and makers to connect directly to build a long-term customer relationship.
- Supportive Environment: As makers join the tastings, we assist them in presenting their products and tailoring communication to US consumers. Additionally, by coordinating imports and soliciting feedback from tasters, we are a friendly and patient early customer to optimize their supply chain.

Overview
Tasting is believing! And how can a potential customer wholeheartedly support origin makers unless they have tasted their products?
It’s our goal to make origin-made chocolate more accessible to a greater number of customers through origin-made chocolate tasting kits. Each of our themed tasting kits features 8 different stand-out products from cacao-growing nations worldwide.
Through our “on-demand” video tasting experiences, we’re able to share personal stories from the makers themselves and emphasize themes across makers that set origin-made chocolate apart on the world stage.
Makers
Launched in September 2024, we work with ~24 makers on a rotating basis. Please visit our Chocolate Tasting Kits Page to learn more.